Mobile focus group results, fast and at your fingertips

Gauge is a next-gen market research platform

We help you get ahead of what’s next in culture (NXTLAB), test potentially sensitive ad copy and questions (Gauge Surveys), and understand how consumers are responding to COVID19 (Bounce Back Index).

Choose your product

Gauge Surveys gets you the answers you need from top influencers and experts.

What is
Gauge Surveys?

Gauge Surveys confidentially tests potentially sensitive ad copy, product designs, campaigns, and questions with influencers and experts – the people who understand the issues and ultimately make good or bad ideas trend. With Gauge Surveys you'll clearly know opportunities and vulnerabilities before you launch, make more confident decisions, and be better positioned for success.
NXTLab helps you get ahead of what's next in culture.

What is
NXTLAB?

Gauge NXTLAB is a groundbreaking new tool to help you get ahead of what’s next in culture. We conduct daily interviews with top cultural influencers and pipeline this research into an immersive online platform. You’ll learn and take action on the next offline events, online moments, emerging voices, competitive brands, and issues and causes that accelerate your performance and relevance.
Bounce Back Index helps you understand how consumers are responding to COVID-19 and their risk and reward measurements.

What is the
Bounce Back Index?

An immersive platform displaying 1,000 weekly interviews with consumers understanding how they are responding to COVID19, how they measure risk and reward, and when they are ready to re-engage in the marketplace. We produce an overall Bounce Back Score, show you how this score changes week to week for different demographics, and give you the opportunity to ask customized questions.

Selected Customers

Proctor & Gamble
Ad Council
Sephora
NBCUniversal
History Channel
A+E

Selected Clients:

Proctor & Gamble
Ad Council
NBC Universal
Sephora
History
A+E