Alongside representative consumers, Gauge focus groups add an “influence vertical” –experts and influencers in different areas. This helps you determine sentiment from consumers who have specific insight into your marketplace – the people who make good (or bad) ideas trend.

Gauge’s information-rich tastemakers and opinion leaders share responses via video, audio, or text messages. These nuanced responses in a private setting tend to be much more candid and reliable than online panel surveys or traditional focus groups.

Gauge data comes back in a matter of days – even hours – and our research advisors bottom-line the data for you into actionable recommendations.