Brand Guide
& Assets
This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency. This includes all of the elements you may need—logos, typefaces, colors, and more—to create a consistent tone, look, and feel for Gauge and NXTLab materials.
We invite you to absorb this information and reference it often to become an informed keeper of the brand.
Logos
Colors
HEX: #40556F
RGB: 64, 85, 111
CMYK: 42, 23, 0, 56
HEX: #081a2b
RGB: 8, 26, 43
CMYK: 90, 77, 54, 68
HEX: #EF3E54
RGB: 239, 62, 84
CMYK: 0, 91, 60, 0
HEX: #65CBE4
RGB: 101, 203, 228
CMYK: 55, 10, 0, 10
HEX: #43BBA4
RGB: 67, 187, 164
CMYK: 68, 1, 45, 0
HEX: #F8CD82
RGB: 248, 205, 130
CMYK: 2, 20, 56, 0
HEX: #F6F6EA
RGB: 246, 246, 234
CMYK: 0, 0, 4, 3
Fonts
We have selected families that are legible, flexible, and usable for the wide range of deliverables we provide out clients. The two fonts below should be the dominantly used typefaces for most uses with other secondary fonts being used sparingly. GT America is our headline font. It should be used for all headers and H1 needs. Neue Haas Grotesk is a clean sans font that is easily read and versatile.
Headshots
Coming soon
