What is
NXTLAB?

Gauge NXTLAB is a groundbreaking new tool to help you get ahead of what’s next in culture. We conduct daily interviews with top cultural influencers and pipeline this research into an immersive online platform. You’ll learn and take action on the next offline events, online moments, emerging voices, competitive brands, and issues and causes that accelerate your performance and relevance.

1.

We survey the largest, most dynamic research panel of influencers that exist, and pipeline insight from them to you.

2.

Whenever a future in-person event, emerging individual voice, issue or cause, brand making noise, or online moment comes on the cultural radar, it’s on NXTLAB’s platform.

3.

You can see what brands - including yours - are associated with big moments.

4.

You hear directly from influencers who put the moment into context for you.

5.

You can ask influencers follow-up questions and request custom research and activations to shape your next move.