NXTLAB Logo

Look Around the Cultural Corner.
Decide with Confidence.

NXTLAB Platform

Confidential Insights from
Top Leaders in Culture

NXTLAB by Gauge is the first-ever enterprise-level cultural navigator: a tool that helps you see around the cultural corner, understand a changing landscape, and make decisions with confidence. Our platform quickly and confidentially connects you with voices and visionaries leading across diverse communities, to answer questions, test new campaigns, and keep you on the right path. Get the intersectional insights you need to understand your potential for impact, the path to achieving it, and pitfalls along the way.

Daily Dashboard

Intuitive, visual, AI-powered hub offers at-a-glance understanding of top cultural happenings, along with deep context provided by thought-leaders and opinion-makers from the communities who understand them best. Zoom out. Zoom in. Engage with intention.

NXTLAB Graph
Influencers on phones

12,000+ In-House Advisors

Hear directly from cultural opinion makers leading the conversation. Get high-level insights, connect 1:1, engage a small group, or convene a virtual advisory council for ongoing input and direction. Understand what it is you need to know, directly from the people who know it best.

NXTLAB Test Kitchen

Quickly and confidentially field custom research with experts across diverse communities. Test a product feature. Explore reactions to a campaign. Ask a strategic question. Get the fast, nuanced insights you need to move boldy, bravely, and without reservation.

Custom Research
Image

Customers

Proctor and Gamble
Sephora
Snapchat
The CW
A+E
Pinterest
NBC Universal
CVS Health
“The speed at which cultural conversations are taking place is breathtaking and the breadth of those conversations are really expanding. It’s helpful for us to have a pulse on something that’s broader than what we had in the past.”

Deborah Yeh
Chief Marketing Officer, Sephora

“These conversations are so nuanced and our goal is to bring people together… We want to be more effective in drawing people into the discussion rather than just driving people back into their corners.”

Damon Jones
Chief Communications Officer, P&G

"If your job requires you to get ahead of culture, you need NXTLAB. They have a unique ability to dive into the world of what's now and what's next to help your brand show up prepared and ready"

Darius Hicks
Pinterest

"Unlike anything else in the industry."

Lauryl Schraedly
Global Head of Consumer Insights, Snapchat