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studies

SINCE 2020

Sephora

Deep dives on brands, trends and the beauty consumers of today – and tomorrow 

SERVICES

Campaign Testing, Audience Deep Dives, Video Surveys, Gauge Group Chat, LiveLabs

Products & Deliverables

In-Store Displays, Holiday Advertising, In-Store Experiences, Black Beauty Is Beauty

HOW THEY GAUGE

Today, we help Sephora win with emerging majority communities – from questions on in-store displays and services and loyalty programs, to creative testing, to big meaty questions on social impact and equity.

Today, we help Sephora win with emerging majority communities – from questions on in-store displays and services and loyalty programs, to creative testing, to big meaty questions on social impact and equity.

TOOLS THEY LOVE

  • Group Chat

  • Make Me a Moodboard

  • Gauge IRL 

  • Video Surveys

  • Group Chat

  • Make Me a Moodboard

  • Gauge IRL 

  • Video Surveys

HIGHLIGHT MOMENT

Helping to shape Sephora’s award-winning
Black Beauty is Beauty Campaign

Helping to shape Sephora’s award-winning
Black Beauty is Beauty Campaign

Helping to shape Sephora’s award-winning
Black Beauty is Beauty Campaign

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"Unlike anything else in the industry."

Lauryl Schraedly

Former Global Head of Consumer Insights at Snapchat, as quoted in the Washington Post