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GAUGING

GAUGING

Gen Alpha

Gen Alpha

GAUGING

Gen
Alpha

By 2034, Gen Alpha will outspend all other generations.

They’re the most complex generation in history. It’s time to get to know them.

Diary
Diary
Diary

AI-powered
Video Surveys
+ Diaries

Innovative Technologies Showcases

Innovative Technologies Showcases

Focus Groups
+ Parent Ride-Alongs

Innovative Technologies Showcases

Innovative Technologies Showcases

Kid-Friendly,
Tablet-Based Surveys

Innovative Technologies Showcases

Innovative Technologies Showcases

By working directly with parents in our Gauge community, we’ve built the world’s most powerful Gen Alpha engagement platform: a place that’s safe, fun and loaded with insight.

BOOK A DEMO

BOOK A DEMO

BOOK A DEMO

Topics to explore:

Why Gen Alpha Isn’t Just Mini Gen Z

Why Gen Alpha Isn’t Just Mini Gen Z

The Kids Are Watching

The Kids Are Watching

How Gen Alpha Is Shaping Adult Brand Perceptions

How Gen Alpha Is Shaping Adult Brand Perceptions

The ‘Co-Watch’ Generation

The ‘Co-Watch’ Generation

How Gen Alpha Consumes Media with Adults

How Gen Alpha Consumes Media with Adults

Gen Alpha’s Emotional Intelligence

Gen Alpha’s Emotional Intelligence

AI-Natives

AI-Natives

What It Means to Grow Up with ChatGPT & Alexa

What It Means to Grow Up with ChatGPT & Alexa

Roblox, YouTube, and Minecraft

Roblox, YouTube, and Minecraft

And What They Reveal About Gen Alpha’s Attention Economy

And What They Reveal About Gen Alpha’s Attention Economy

Audio and Gen Alpha

Audio and Gen Alpha

Are Podcasts and Voice Apps Catching On?

Are Podcasts and Voice Apps Catching On?

Parenting Gen Alpha

Parenting Gen Alpha

The Most Studied, Most Educated Generation in History

The Most Studied, Most Educated Generation in History

The Rise of ‘Kidfluencers’

The Rise of ‘Kidfluencers’

and Identity Formation Online

and Identity Formation Online

Values-First Kids

Values-First Kids

How Gen Alpha Thinks About Inclusion, Climate, and Justice

How Gen Alpha Thinks About Inclusion, Climate, and Justice

The Gen Alpha Influence Index

The Gen Alpha Influence Index

How Much Sway Do They Really Have Over Household Spend?

How Much Sway Do They Really Have Over Household Spend?

Futureproofing Brands

Futureproofing Brands

What Companies Should Be Testing Now to Stay Relevant in 2035

What Companies Should Be Testing Now to Stay Relevant in 2035

WANT TO KNOW MORE?

BOOK A DEMO!

Want to know more about Gauge and see how the platform works? We would love to show you.

"Unlike anything else in the industry."

"Unlike anything else in the industry."

"Unlike anything else in the industry."

Lauryl Schraedly

Former Global Head of Consumer Insights at Snapchat, as quoted in the Washington Post

Lauryl Schraedly


Former Global Head of Consumer Insights at Snapchat, as quoted in the Washington Post

Lauryl Schraedly

Former Global Head of Consumer Insights at Snapchat, as quoted in the Washington Post